George Rogers Clark Professor of Management and Marketing, and Director,
Center for Customer Insights, Yale School of Management
Ravi Dhar is an expert in consumer behavior and branding, marketing management and marketing strategy. His research involves using psychological and economic principles to investigate fundamental aspects about the formation of consumer preferences in order to understand and predict consumer behavior in the marketplace. Dhar is also interested in the processes of self-regulation and, specifically, the simultaneous pursuit of multiple goals. His ongoing research explores the regulation of multiple goals in multiple goal systems. Dhar's work has been mentioned in Businessweek, The New York Times, Financial Times, The Wall Street Journal, The Economist and USA Today.
Dhar has written more than 40 articles and serves on the editorial boards of leading marketing journals, such as Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science. He has led marketing seminars for senior executives in Asia, Europe, North America and South America.
Dhar has been a visiting professor at HEC Graduate School of Management in Paris, Erasmus University in the Netherlands and the business schools at Stanford and New York University. He has consulted for companies in various industries, including financial services, high tech and luxury goods.
Managing Principal, Analysis Group
Rebecca Kirk Fair has conducted economic analysis and managed case teams in support of academic experts in a broad range of cases, including major antitrust litigation, intellectual property and tax litigation.
Over the last 15 years, she has provided support for academic experts in cases involving bankruptcy, contract disputes and the valuation of privately held companies, intellectual property and various products and services. In addition, she has extensive experience in the development, administration and analysis of surveys in antitrust, false advertising and intellectual property matters.
In recent years, Kirk Fair has participated in multiple litigations on behalf of major consumer products manufacturers, where she has analyzed market structure, business strategy and financial performance, as well as evaluated marketing and advertising practices. In several large litigations involving alleged anticompetitive practices by Microsoft and MasterCard, she managed projects to evaluate competition and to measure damages and participated in the presentation of trial testimony.
Her casework has also included assessment of damages in intellectual property disputes across multiple industries and analysis of marketing procedures in connection with a fraudulent claims suit. She has assisted in several arbitrations and testified at trial and in arbitration regarding commercial damages.
She holds an MBA in finance and applied economics from Massachusetts Institute of Technology's Sloan School of Management and a bachelor of arts degree in economics from Middlebury College.
Chaired Professor of Marketing and Market Research, University of Cologne, Germany
Marc Fischer holds the chair for marketing and market research at the University of Cologne. His expertise includes the measurement and management of marketing performance, brand management and the optimization of the marketing mix. His articles have appeared in Journal of Marketing Research, Marketing Science, Quantitative Marketing and Economics, Interfaces and other academic journals. He won the 2009-2010 ISMS-MSI Practice Prize and was finalist for the 2010 Franz Edelman Award competition on achievements in operations research.
In 2001 and 2002, Fischer suspended his academic career to assume a position as associate at McKinsey & Company. Since then, he has been consulting with many firms from diverse industries, such as automotive, media, retail, financial institutions, pharmaceuticals and telecommunications.
Fischer is a member of the scientific advisory boards of the Center for Brand Management and Marketing (ZMM) in Hamburg and cpi Celebrity Performance, a media consultancy firm in Berlin. In 2010, he joined the Marketing Accountability Standards Board (MASB) in Chicago where he serves on the advisory council. He was executive director of a German-speaking business study program at the State University of Management at Moscow and served as executive director of the Center for Market Research at the Institute for Market and Economic Research in Passau.
Fischer received a Ph.D. from the University of Mannheim in Germany.
Founder and CEO, Brand Finance
David Haigh is CEO and founder of Brand Finance PLC and a chartered accountant with Price Waterhouse in London. He worked in international financial management before moving to the marketing services sector, first as financial director of The Creative Business then financial director of WCRS & Partners.
Haigh founded a financial marketing consultancy that was later acquired by Publicis, the pan-European marketing services group, and served as a director for five years. He then moved to Interbrand as director of brand valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance.
He has represented the British Standards institute on the International Standards Committee, working partly on the standardization of brand valuation methods and practices on its draft standard (ISO 10668) published in November 2010.
Haigh has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He lectures on the subject of branded business, brand and intangible asset valuation at leading business schools around the world.
Kirin Professor of Marketing, Sloan School of Management, Massachusetts Institute of Technology
John Hauser is an authority on a wide range of marketing and product development areas, including the design and marketing of new products, voice-of-the-customer methods, customer satisfaction incentives, market research methods, new product forecasting models, competitive marketing strategy and metrics to manage product development.
Hauser's latest research focuses on virtual customer methods, automated marketing and product development metrics. Virtual customer methods address a variety of methods by which one gathers customer input from the web. He and his co-authors are developing and testing new web-based methods to radically reduce the time lag between customer input and product development response-and with much higher quality information.
Recent applications of Hauser's research include polyhedral methods of adaptive conjoint analysis, Greedoid methods for identifying "must-have" product features, Bayesian triggers to identify new product opportunities from virtual-advisor data, and machine-learning methods to understand the heuristics consumers use when faced with complex decisions. The MIT team has also developed web sites that "morph" in response to customers' cognitive styles and, in doing so, increase sales dramatically. These methods are now being applied in a variety of areas.
Director of Strategy, Interbrand
Principal, Cornerstone Research
Shankar Iyer specializes in applying economic analyses to intellectual property and antitrust/competition matters.
In intellectual property, he has extensive experience providing economic and financial consulting services to clients involved in litigation. In patent disputes, he has supported experts on a wide range of issues: market analyses, lost profits assessments, evaluating the contribution of intellectual property through consumer surveys or other market-based approaches, and determining reasonable royalty rates. He has also led teams in commercial success and irreparable harm matters and has extensive experience in trademark and trade dress matters, including confusion, dilution, blurring, tarnishment and harm-to-brand issues.
In antitrust/competition, Iyer has supported experts at both the class certification and merits stages in matters involving monopolization, price fixing and exclusive-dealing claims. His experience includes topics at the intersection of antitrust and intellectual property, including patent misuse and FRAND disputes. He has worked in numerous matters involving disputes relating to licensing, co-development and collaboration, especially in biotechnology and life sciences.
Iyer has managed large project teams, including teams involved in matters that have gone to trial, and has worked with numerous faculty and industry experts. He is based in the Washington, D.C. office of Cornerstone Research.
Principal, Diogenes Consulting
Robert Jacobson is principal at Diogenes Consulting, which specializes in marketing consulting and litigation support. Previously, he was the Evert McCabe Distinguished Professor of Marketing and Transportation at the University of Washington.
Jacobson's work has appeared in a variety of outlets, ranging from the Journal of Marketing to the Journal of Accounting and Economics to The Wall Street Journal. He is a two-time winner of the Journal of Marketing's Alpha Kappa Psi Award for research contributing to the advancement of the practice of marketing.
Jacobson received bachelor of arts and Ph.D. degrees in economics from the University of California, Berkeley.
E. B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College
Kevin Keller is acknowledged as one of the international leaders in the study of brands, branding and strategic brand management. Actively involved with industry, he has worked on a host of branding projects and served as consultant and advisor to marketers for some of the world's most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Mayo Clinic, Procter & Gamble and SAB Miller. He has also served as an academic trustee for the Marketing Science Institute.
Keller is currently conducting a variety of studies that address strategies to build, measure and manage brand equity. His textbook on those subjects, Strategic Brand Management, in its third edition, has been adopted at top business schools and leading firms around the world and has been heralded as the "bible of branding." He is also the co-author with Philip Kotler of the all-time best selling introductory marketing textbook, Marketing Management, now in its 14th edition.
Now, the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College, Keller teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on those topics.
Keller previously was on the faculty at Stanford University, where he served as the head of the marketing group, University of California at Berkeley and University of North Carolina at Chapel Hill and was a visiting professor at Duke University and the Australian Graduate School of Management. He worked two years as a marketing consultant for Bank of America.
He holds degrees from Cornell, Carnegie-Mellon and Duke universities.
Assistant Professor of Marketing, Kenan-Flagler Business School,
University of North Carolina at Chapel Hill
Marketing professor Tarun Kushwaha researches customer relationship management (CRM) and channel management. He focuses on understanding customers' channel choice behavior; marketing resource allocation across channels and segments; cross-channel effects for multichannel firms; and financial and non-financial impact of CRM outsourcing.
Kushwaha is interested in teaching the use of quantitative and analytical tools for marketing decision-making, especially in marketing engineering, marketing research and CRM.
Prior to beginning his academic career, he worked in advertising and media planning for one of India's largest consumer packaged goods companies. He also has worked closely on research with a high-end manufacturer and retailer of men's apparel and accessories in the United States.
Kushwaha received Ph.D. and M.S. degrees in marketing from Texas A&M University. He received an MBA degree in marketing from Nirma University's Institute of Management and a bachelor's degree in physics from St. Xavier's College at Gujarat University in India.
Thomas W. Hudson, Jr./ Deloitte and Touche Distinguished Professor of Accounting,
Kenan-Flagler Business School, University of North Carolina at Chapel Hill
Mark Lang is Thomas W. Hudson, Jr./Deloitte and Touche L.L.P. Distinguished Professor of Accounting. He teaches and conducts research in financial accounting.
Lang's research interests include stock market valuation of accounting information; international accounting and analysis; employee stock option valuation, taxation and exercise behavior; causes and effects of voluntary disclosure; and multinational tax strategy.
He serves on the International Accounting Standards Board's Share-Based Payment Advisory Group and the American Institute of CPAs Blockage Factor Task Force.
He received Ph.D. and MBA degrees from the University of Chicago and a bachelor of science degree from Sioux Falls College.
George E. Warren Professor of Business, Columbia Business School
Donald R. Lehmann teaches several marketing courses. His research focuses on individual and group choice and decision-making, the adoption of innovation and new product development, and the management and valuation of marketing assets (brands, customers). He is also interested in knowledge accumulation, empirical generalizations and information use.
Lehmann has published more than 100 articles and books, serves on the editorial boards of several academic journals, and is the founding editor of Marketing Letters. He is a past president of the Association for Consumer Research and former executive director of the Marketing Science Institute. He is co-editor of the International Journal of Research in Marketing.
Lehmann received a bachelor of science degree from Union College and master of science in industrial administration and Ph.D. degrees from Purdue University.
Ed and Molly Smith Professor of Marketing, The University of Texas at Austin
Leigh McAlister's areas of expertise are consumer behavior, marketing models and marketing strategy. Her research focuses on consumers' reactions to marketing interventions and the strategic implications of those reactions. She has special interest in brand value and retail marketing. McAlister's research, published in most of the major journals in her field, has been supported by Procter & Gamble, HEB Grocery Co., 3M, Motorola, Frito-Lay, Philip Morris, Pepsi, Miller, McLane Distributing and the Marketing Science Institute.
McAlister published Grocery Revolution, a book co-authored with Barbara Kahn of The Wharton School. She won the 2003 O'Dell Award for the most impactful paper published in Journal of Marketing Research and the 2005 Davidson Prize for the best paper in Journal of Retailing. She was a finalist for the 2007 MSI/H Paul Root Award for the Journal of Marketing paper with the most impact on practice.
McAlister has served on the faculties of the University of Washington and Massachusetts Institute of Technology, where she won outstanding graduate school and institute-wide teaching awards. She joined the UT at Austin faculty in 1987 and has continued to win awards for teaching, research excellence and teaching innovation.
McAlister received a bachelor of arts degree from the University of Oklahoma and master of science and doctoral degrees from Stanford University.
Associate Professor of Marketing and Sarah Graham Kenan Scholar,
Kenan-Flagler Business School, University of North Carolina at Chapel Hill
Natalie Mizik explores myopic management practices and consequences of earnings inflation through real activity versus accounting accrual manipulation, corporate branding and applications of natural language processing tools in marketing.
Mizik’s research centers on examining financial performance consequences of marketing strategies and activities, developing new metrics for marketing assets (brand energy) and building empirical models for assessing the value of intangible marketing assets. Mizik focuses on explanation (assessing causal effects) and forecasting (building models with enhanced predictive ability).
Top academic marketing and management journals have published her research on branding, strategy, managerial myopia, customer satisfaction and direct-to-physician pharmaceutical marketing.
An award-winning teacher and researcher, Mizik has served on the faculty of the Columbia Graduate School of Business and was a visiting professor at the Massachusetts Institute of Technology's Sloan School of Management before she joined UNC Kenan-Flagler.
Mizik also worked in business development and marketing at a large corporation in Russia.
She received her Ph.D. in marketing from the University of Washington, Seattle. She received a master's degree in economics from Moscow State Institute of International Relations.
Manny Rotman Professor of Marketing, Rotman School of Management, University of Toronto
Sridhar Moorthy is the Manny Rotman Professor of Marketing at the Rotman School of Management at the University of Toronto. His research focuses on strategic marketing issues, such as brand-building and brand extension, product differentiation, competitive strategy and vertical relations between manufacturers and retailers.
Moorthy is co-editor of Quantitative Marketing and Economics, associate editor of Management Science and member of the editorial board of Journal of Marketing Research.
He is a past vice president (education) of the INFORMS Society for Marketing Science and co-author of the marketing textbook, Marketing Models (Prentice Hall).
Assistant Professor of Marketing, Kenan-Flagler Business School,
University of North Carolina at Chapel Hill
J. Andrew Petersen's research focuses on measuring and maximizing customer lifetime value and customer equity. Other areas of interest are managing product return behavior by customers, measuring the value of customers' word-of-mouth marketing, and linking marketing metrics to financial performance.
His research has been published in leading journals, including the Journal of Marketing, Harvard Business Review, Journal of Retailing, Journal of the Academy of Marketing Science and Journal of Service Research.
Petersen teaches courses in marketing and sales management, customer relationship management, new product innovation and management, international marketing research and database marketing.
He worked as a marketing associate and web developer for SS&C Technologies in Windsor, Conn., prior to his academic career.
Peterson received a Ph.D. in business administration with a concentration in marketing from the University of Connecticut and a bachelor of arts degree with honors in economics from UNC-Chapel Hill.
Professor of Marketing, Kenan-Flagler Business School, University of North Carolina at Chapel Hill
William Putsis focuses on the empirical application of game theoretic models of competition, competitive strategy, the marketing of private-label products, new product diffusion and product line strategy, international marketing, advertising and communications research, and sports marketing.
Putsis' numerous scholarly articles have been published in top journals, and he serves on the editorial board of Marketing Science, Journal of Marketing, International Journal of Research in Marketing, Review of Marketing Science and International Journal of Marketing Education. He served as a regular contributor and contributing editor to the Eastern European business journal, Business Tech International.
Putsis has taught in executive non-degree programs for The Boeing Company, Barclays Bank, Royal Bank of Scotland, ABN AMRO, Amcor, British Airways, Baker Hughes International, the U.S. Navy, Matsushita, KONE and Exxon/Mobil.
His consulting clients include The Boeing Company, Morgan Stanley, BASF, Sony Ericsson, Heinz, Dale Earnhardt Incorporated (DEI), Baker Hughes International, McCann-Erickson, Eastman Kodak, DHL Worldwide, Amcor, BBC World Service, Barclays Bank, ABN AMRO, Special Olympics International and British-American Tobacco.
Putsis holds master of science and Ph.D. degrees from Cornell University and has held faculty positions at Cornell University, Yale University and London Business School.
William Stewart Woodside Professor of Marketing, The Wharton School, University of Pennsylvania
David J. Reibstein's research focuses chiefly on competitive marketing strategies, marketing metrics and product line decisions. His recent research on competitive marketing strategies addresses competitors' reactions to marketing actions, offering companies insight into ways to anticipate these reactions and use them as a part of strategizing. His marketing metrics work has focused on linking marketing metrics to financial consequences, resulting in his most recent book, Marketing Metrics: 50+ Measures Every Manager Should Master.
Reibstein's research has been published in top-tier academic journals, including Marketing Science, Journal of Marketing Research and the International Journal of Research in Marketing. He is author or co-author of numerous books and chapters in books on such subjects as competitive marketing strategy, global branding and marketing performance measurement.
A former executive director of the Marketing Science Institute, Reibstein consults extensively with companies worldwide, including GE, Pfizer, Johnson & Johnson, Rohm and Haas and others.
Reibstein is a dynamic, award-winning teacher who has been honored with more than 30 teaching awards and received the John S. Day Distinguished Alumni Academic Service Award from Purdue University's Krannert School of Management. He teaches courses in marketing strategy, competitive marketing strategy, marketing metrics, pricing strategies and other topics for Wharton's MBA and Executive Education programs.
Reibstein received a Ph.D. from Purdue University and bachelor of science and bachelor of arts degrees from the University of Kansas.
Assistant Professor of Marketing, Kenan-Flagler Business School,
University of North Carolina at Chapel Hill
Federico Rossi's research interests include empirical models of consumers and firms' decision making applied to marketing. His current work focuses on investment decisions. Rossi applies investment models to investigate how consumers' preferences can explain the success of loyalty programs in travel industries. He shows that a significant group of customers are willing to pay higher prices to accumulate future rewards. In addition, Rossi is working on entry and pricing decisions for new products to understand the cost and implications of launching new brands.
Before starting his academic career, Rossie worked as an associate in the marketing research area of Optimedia-Publicis in Milan.
Rossi received a Ph.D. and master of arts degree in marketing from Northwestern University's Kellogg School of Management and a bachelor of arts degree in business economics, summa cum laude, from the University of Bologna.
Associate Dean of MBA@UNC and Meade H. Willis Distinguished Professor of Taxation,
Kenan-Flagler Business School, University of North Carolina at Chapel Hill
Douglas Shackelford addresses taxes and business strategy in his research and teaching. His current areas of interest include the effects of shareholder taxes on equity prices, the taxation of multinationals and the disclosure of corporate tax information.
He is associate dean of the new MBA@UNC, the Meade H. Willis Distinguished Professor of Taxation and director of the UNC Tax Center.
Shackelford is a research associate in public economics at the National Bureau of Economic Research in Cambridge, Mass. He has published widely in accounting, economics, finance and law journals.
He has held visiting faculty positions at Stanford University, Universiteit Maastricht in the Netherlands and Oxford University.
A certified public account, he was a senior tax consultant with Arthur Andersen in Boston and Greensboro from 1981-1985.
He received a Ph.D. from the University of Michigan and bachelor of science from the University of North Carolina at Chapel Hill.
Academic Partner, Prophet
Roger Sinclair is an academic partner of Prophet, a strategic brand and marketing consultancy, and consults exclusively for Prophet's clients. He is the originator of the BrandMetrics valuation methodology, which measures a brand's worth.
Sinclair served five years on the marketing faculty and head of the marketing department at the University of the Witwatersrand (Wits) in Johannesburg, South Africa. He was named honorary professor in recognition of his contribution to the faculty and teaches brand management at the post-graduate level.
He was a reviewer for Philip Kotler's Marketing Management, Analysis, Planning, Implementation and Control and wrote the financial accounting section of Kevin Lane Keller's Strategic Brand Management, which features the BrandMetrics valuation methodology. He author of the chapter on Trademarks and Brands in the recently published (2010) Wiley Guide to Fair Value Under IFRS, which describes the complex valuation requirements of the International Financial Reporting Standards and is considered the leading manual on the valuation of and accounting for intangible assets. During 2011, he worked with a Malaysian Accounting Standards Board team to prepare and submit a letter to the International Accounting Standards Board proposing amendments to accounting standards that would require brands on the balance sheet.
Sinclair holds master of commerce and Ph.D. degrees from MCOM and Ph.D. degrees from Wits.
Professor of Marketing, Leonard N. Stern School of Business, New York University
Joel Steckel has been a member of the faculty at the Leonard N. Stern School of Business at New York University for more than 20 years. He is currently director of the Stern School's Ph.D. programs. His primary research areas are marketing research, marketing and branding strategy, approaches for one-to-one marketing and the legal aspects of marketing.
Steckel has published approximately 40 professional articles in such venues as the Journal of Marketing Research, Journal of Retailing, Marketing Science, Management Science, Journal of Marketing, Interfaces and Journal of Consumer Research. He is founding president of the INFORMS Society for Marketing Science. Steckel is also co-editor in chief of Marketing Letters.
Steckel received a bachelor of arts degree in mathematics from Columbia University and a master of business administration degree in management science and Ph.D. in marketing/statistics from the University of Pennsylvania's Wharton School.
Knox Massey Distinguished Professor of Marketing and Area Chair of Marketing, Kenan-Flagler
Business School,University of North Carolina at Chapel Hill, Executive Director of AiMark
Jan-Benedict E.M. Steenkamp researches global marketing; the effectiveness of marketing strategies, such as branding, private labels and new products; interorganizational relationships; and marketing research techniques. He teaches in these areas and in innovation and strategy.
Steenkamp is the author of Private Label Strategy: How to Meet the Store Brand Challenge with Nirmalya Kumar of London Business School (Harvard Business School Press, 2007). An award-winning researcher, he has written or edited five books and more than 100 scholarly publications.
He is executive director of AiMark, a global center studying key marketing strategy issues that brings together academics around the world, two of the top-four market research agencies and brand manufacturers. He has consulted with numerous companies, including Procter & Gamble, Kraft, Unilever, Reckitt Benckiser, Zurich Financial Services, KPMG, Sara Lee and Johnson & Johnson.
Steenkamp serves on the editorial boards of all top marketing journals and is past editor of the International Journal of Research in Marketing. The Royal Netherlands Academy of Sciences awarded him the Muller lifetime prize for "exceptional achievements in the area of the behavioral and social sciences." It was the first time the prize was awarded to a researcher in any area of business administration.
Before joining UNC Kenan-Flagler, he taught at universities in Belgium, the Netherlands, Austria, Spain, South Africa and the United States.
He received Ph.D., master's and bachelor's degrees, all summa cum laude, from Wageningen University in the Netherlands.
Chair and Professor of Marketing, London School of Business, and
Non-executive Chairman, The Brand Inside
Nader Tavassoli is the winner of London Business School's 2009 Excellence in Teaching Award and directs the executive program, Customer Focused Marketing. His clients have included high-tech start-ups and more than 30 Global Fortune 500 companies.
Before joining the London School of Economics, Tavassoli was on the marketing faculty of the Massachusetts Institute of Technology Sloan School of Management, where he was a chaired associate professor of entrepreneurship and director of the eBusiness track.
Tavassoli received a Ph.D. from Columbia Business School.
Assistant Professor of Marketing, Kenan-Flagler Business School,
University of North Carolina at Chapel Hill
Sriram Venkataraman studies empirical quantitative marketing with specific interests in social media analytics, pricing, advertising, retailing and branding. He investigates these marketing programs in such industries as entertainment, pharmaceuticals, automobiles, technology and consumer packaged goods.
Venkataraman holds several patents, many of which have been licensed by Fortune 100 companies to improve their Internet marketing activities.
He consults for General Electric, Sony, Disney, Cox, Coca-Cola and SAS. He also serves as an advisor to prominent full-service analytics start-ups that provide data-driven insights for large corporations.
An award-winning teacher and researcher, Venkataraman previously served on the faculty of Emory University's Goizueta Business School and as a visiting scholar at the University of Chicago's Booth School.
He received master of science and Ph.D. degrees in management from Cornell University and a bachelor of science degree from University of Poona, India.
Lauder Professor of Marketing and Director, SEI Center for Advanced Studies in Management,
The Wharton School, University of Pennsylvania
Jerry Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis and marketing strategy. He consults with major firms around the world and has lectured at more than 50 universities worldwide.
Wind is one of the most cited authors in marketing. He is a regular contributor to the professional marketing literature, with 22 books and more than 250 research papers, articles and monographs on marketing strategy, marketing research, new product and market development, consumer and industrial buying behavior and international marketing.
Wind's 2004 book, The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business, draws on the latest research in neuroscience to explain how a person's mental models can distort perceptions, creating both limits and opportunities.
He is founding editor of Wharton School Publishing, a joint venture with Pearson that published 25 books in its first 18 months. He has served as editor-in-chief of the Journal of Marketing, on the policy boards of the Journal of Consumer Research and Marketing Science, and on the editorial boards and as guest editor of all of the major marketing journals.
Wind is the recipient of numerous academic awards, including the three major marketing awards: Charles Coolidge Parlin Award, AMA/Irwin Distinguished Educator Award and Paul D. Converse Award. He teaches MBA courses in marketing strategy, marketing methods, applications for business consulting and creativity.
He received a Ph.D. from Stanford University and master's and bachelor's degrees from The Hebrew University in Jerusalem.