Perspectives in Sustainability: The Impact of CSR on Brand and Vice Versa
Please join the Center for Sustainable Enterprise and the Kenan Institute for a lively discussion on how Corporate Social Responsibility (CSR) can impact a company’s brand strategy and vice versa. Professor Jan-Benedict Steenkamp, author of Global Brand Strategy: World-Wise Marketing in the Age of Branding will give a talk followed by an interview and discussion moderated by Professor Olga Hawn.
Jan-Benedict Steenkamp is the Knox Massey Distinguished Professor and Chair of Marketing at UNC Kenan-Flagler Business School. One of the world’s top thought leaders in global strategy and branding, he is the author of numerous award-winning books and cases.
Olga Hawn is UNC Kenan-Flagler Business School’s Assistant Professor of Strategy and Entrepreneurship and Sustainability Distinguished Fellow and winner of multiple research and teaching awards.
Reception and book signing to follow
Please RSVP to firstname.lastname@example.org.
Kenan Institute Events Manager